About
Origins
As a mother of two, Jo became acutely aware of how quickly childhood passes. From her daughter’s first rehearsal under stage lights, to her son’s first goal in the rush of a game, and the quiet in-between moments that follow, her work grows from lived experience. Photography began as a way to hold onto fleeting moments—not staged milestones, but the quiet, lived moments that disappear almost unnoticed.
Observation
Before photography, Jo worked as a television journalist. Years of visual storytelling trained her to read a scene closely, recognizing moments as they begin to emerge. Her work is defined by observation rather than control—allowing children to remain absorbed, adults to remain unguarded, and moments to unfold without performance.
Approach
That documentary instinct guides her work today. Working with people who are not performers, she creates a calm, unhurried environment. She observes before directing, letting presence surface naturally rather than be imposed.
Philosophy
Using natural light and minimal retouching, her photographs value clarity, honesty, and intellectual presence—images shaped by attention, not performance.
